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The Rich Tradition Behind New Mexico Beef Jerky
At New Mexico Beef Jerky Company, the craft of making beef jerky is steeped in a rich family history, reflecting a commitment to quality and tradition that spans more than 45 years. Founded by Frank and Evelyn Chavez in 1978, this family-run establishment began with a singular focus: to create delicious, authentic beef jerky that captures the essence of New Mexico.
Veronica Chavez Lewandowski, daughter of the founders, shares that the business is a continuation of her family’s ranching legacy. “My father grew up with his grandpa; they were ranchers. My dad carried on the tradition, and we were also ranchers when we were small,” she describes. This genuine passion for ranching and food quality has resulted in a product known throughout the region for its unique flavor and texture.
Crafting Quality: A Family Affair
The jerky-making process at New Mexico Beef Jerky Company is meticulous. The beef is hung and dried in a controlled environment, ensuring the perfect texture. Following this, it is marinated in locally sourced red and green chile — true staples of New Mexican cuisine. This process allows for a blend of tradition and flavor that has become synonymous with the brand.
Veronica emphasizes the absence of preservatives, stating, “Everything is made from scratch and everything is fresh.” This commitment not only delivers exceptional taste but also supports local agriculture, which resonates with consumers increasingly interested in farm-to-table movements.
Beyond Jerky: An Expanding Menu
While the standout item remains their beef jerky, the company has diversified its offerings over the past 15 years. Now operating under the Chicharron Burrito Express, they serve a variety of New Mexican dishes. Patricia, a longtime customer, notes that "the burritos made with chicharrones are a fan favorite," showcasing the company’s dedication to not only jerky but the broader New Mexican culinary tradition.
Popular options range from traditional tacos and burgers to specialty chicharrones, reflecting the diverse heritage of New Mexican cuisine.
Community and Legacy
The essence of New Mexico Beef Jerky Company extends beyond just its products; it embodies a strong community spirit. Veronica credits their success to their deep appreciation for customers. “My parents are truly genuine, great people,” she expresses. This authentic approach has forged lasting relationships with their patrons, contributing significantly to their longevity in the competitive food industry.
Like Ortiz Jerky, another family-operated business highlighted in the local culinary scene, New Mexico Beef Jerky Company thrives on local relationships and quality partnerships. Ortiz Jerky, known for its dedication to local ingredients and flavors, mirrors the commitment found at the Chavez establishment. Each reflects their respective family traditions while cultivating a community-oriented business model.
Why New Mexico Beef Jerky Matters
For many locals and visitors alike, New Mexico Beef Jerky stands as more than just a snack; it represents a taste of New Mexican culture and family heritage. The integration of locally sourced ingredients with traditional methods keeps the flavors memorable and authentic. Such dedication to craft not only satisfies cravings but also connects people to the rich heritage of the region. From ranching roots to kitchen tables, every bite tells a story.
As we see an increase in interest in regional specialties across the country, family-owned enterprises like New Mexico Beef Jerky Company are essential. They keep the traditions alive, ensuring that local flavors are not lost but celebrated. Businesses that prioritize quality, family, and community will continue to flourish, reminding us of the vital role they play in both our diets and our lives.
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